I’m a Senior Copywriter and Creative Strategist with 10+ years’ experience writing and thinking for brands.

I have a nerdy obsession with storytelling and a nose for a good narrative. You’ll find me working both in-house and agency-side in travel, healthcare and FMCG, including beauty, wellness and fashion.

My main gig is creative ideation and concepts, tone of voice development and creative strategy, but I also do a healthy heaping of social copy, ecom (product, UX and CRM), packaging, POS and long-form editorial content on a freelance basis.