LISTENING
LISTENING
Keeping up with culture and ever-changing trends means fresh content and insights. I’ve worked on agency newsletters, reports and my own thought pieces to feed my editorial and strategy.
Not Actual AI: A guide for humans on the future of brand communications
Clocked:
Cultural observations
from Not Actual Size
Why are we in our ‘era’ era?
Are you in your gym girl era because you're actually afraid of death? Let's unpack eras.
The joy of girlhood as an adult
Why has online discourse decided girl-trends are a Bad Thing? Are Girl Dinners setting the movement back 30 years?
Hunter Boots: A lesson in cultural relevance
What can Hunter Boots Ltd entering administration tell us about heritage brands and cultural relevancy?