The Body Shop

I implemented The Body Shop’s new tone of voice into a full website refresh, writing the full spectrum of web copy including product descriptions, articles, ingredient descriptions and “about us” pages.

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Moon Magic Jewellery

In 2024, I refreshed Moon Magic’s tone of voice and web content in line with a new editorial strategy. This included auditing, editing and writing fresh product pages, landing pages and banners.

The aim was to bring the brand’s platform of “meaningful gemstones” to each touchpoint, with a tone of voice that inspires and educates customers on the benefits of gemstones; bringing a touch of magic while still feeling real and relatable.