From 2021 The Body Shop began a rebrand and relaunch of its entire makeup collection. The global hero campaign launched 40 new shades of Fresh Nude Foundation, under the concept Makeup for everyone – creating a inclusive, empathetic space for people who had typically been excluded by beauty industry.

Along with the supporting Speak Up lip collection, this concept spanned in-store assets and visual merchandising; .com; social; packaging copy and new product and shade names.