The Body Shop collaborated with LGBTQ mental health charity Mind Out for their Pride campaign, which had the objective of breaking the silence around mental health within the community.

Under the concept of Out Loud, this campaign aimed to educate and raise awareness of the charity’s objectives. It particularly called on allies to understand how to truly lend support to the community. The campaign included in-store collateral with the charity’s details that could be taken home, merchandise for store staff and activists to wear at Pride marches, and educational social assets.